I don't see Nikon's continuity in FX lineup ...

Started Nov 13, 2013 | Discussions thread
blue_cheese
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Re: I don't see Nikon's continuity in FX lineup ...
In reply to Ronan_M, Nov 14, 2013

Ronan_M wrote:

blue_cheese wrote:

Ronan_M wrote:

Alpha Tech wrote:

. Unfortunately, the company still does not understand that they can earn more revenue through large sales of lower profit cameras than through small sales of an overpriced niche camera.

Do you honestly believe that Nikon is run by a bunch of 22 y.o. fresh from marketing school and that they dont know where their main revenue is coming from?

Actually.....i would swing that back to you and ask what evidence do you have that they are not?

So you concur with the OP that Nikon does not know what their market segment revenue figures are?

I am sure they know what their figures*are* that's easy, add them up, but I concur that they probably do not have a good model for what their market segment revenue figures *will* be, few companies do.

They clearly do not have good idea of the total available market in each segment, and are challenged to enter products at the right feature/price point levels to make a compelling product for the market. If they did, their financials would not have been so abysmal, they would have foreseen trends earlier and prepared products to attack new markets, rather than defend a declining position.

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