Nikon DF, Why is the price so high?

Started 9 months ago | Discussions thread
CFynn
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Re: Nikon DF, Why is the price so high?
In reply to jY h, 9 months ago

Nikon want to market the Dƒ as a bit of a "premium" enthusiast camera. It obviously wouldn't have quite the same cachet if it was made in China or Thailand and sold at the price of the D610, their cheapest current FX DSLR.

They are apparently producing the Dƒ camera in less than a third the numbers they did with the D800 - and much less than the D600/D610 ~ so it is likely they expect it to have relatively small sales.

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