Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
adhall
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Re: Because the D600 body is a weak shell immitation of the D700, D800 even the D300?
In reply to RichRMA, Nov 12, 2013

RichRMA wrote:

The D600 is a cost-cutting initiative by Nikon. It's like a 60's muscle car, all muscle in a plain wrapper. That the new retro costs so much more is no surprise.

But structurally, the D600 and the Df are the same... plastic with mag alloy plated around the outside... Bigger difference is that the manufacture cost in Japan is much greater than in Thailand (where the D600 is made).

So as far as I can see, the factors influencing the price difference are:

1. Manufacture cost in Japan vs Thailand

2. Additional cost for metal dials and associated switching (but honestly, that is pretty minimal)

3. Potentially higher cost of D4 sensor (again, a relatively small difference).

4. Extra premium on the Df to maximize prophet on early sales (not minimal).

[Note: I think development costs for the Df would have been similar to the development costs of the D600]

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