Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
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Hulamike
Hulamike Senior Member • Posts: 2,810
Re: Econ 101
1

This camera is not a linear progression forward in technology like those you mentioned are. In fact, certain features that are now taken for granted (video, popup flash, hand grip) are noticeably absent. This is a retro niche camera with a D4 sensor and limited appeal and so i think Nikon is gambling a little and hedging its bet with a high price point. And lets face it, they also know the intended market has a lot of discretionary income for something like is. Its not aimed at younger hobbyists as much as retired photographers who grew up in film. Many Boomers have the resources to buy on whim and aren't scared off by price. Nikon also knows this.

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