Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
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Hulamike
Hulamike Senior Member • Posts: 2,810
Re: Econ 101
1

Basic market pressure works like this. If your new product has limited appeal, you must charge more for it to cover R&D and generate a profit. Fewer sales x higher price = profitability.

If your product has mass appeal, you can charge a lower price to generate a profit because youll make it up in volume.

Econ 101 like I said.

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