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Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
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Re: Nikon DF, Why is the price so high?
In reply to turbsy, Nov 11, 2013

Not buying the made in Japan thing.

The D800 was made in Japan, and had severe QA problems at rollout.  The way they obamacared that launch should make one gun shy that a high end product made in Japan is automatically by default special.

Or is Nikon hinting that its products made in Thailand are of lesser quality?  Way to throw a huge hunk of your own brand under the bus.

Not buying the D4 sensor thing.  What is the manufacturer's cost for the sensor- $30?  $60?  $90?

Nikon is trying to premium price the product to create an aura of exclusivity, period.  They have sprinkled it with magic dust and think everyone will find the special invisible dust sufficient reason to part with their hard earned money.  They have convinced themselves that this will be so.

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