...put your money where your mouth is

Started 10 months ago | Discussions thread
Canadianguy
Contributing MemberPosts: 856
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Re: + 1: Black Magic Cinema Camera Says Hello
In reply to MarkJH, 10 months ago

MarkJH wrote:

Drowsy Shah wrote:

JimPearce wrote:

Who would be foolish enough to start a camera company now, anyway?

-- hide signature --

Jim

RED.

And they're landing magazine covers like crazy.

See also: Blackmagic Design.

What are the common threads, here?

(1) Motion + Stills from the ground up

(2) Mirrorless / EVF

(3) Highly modular design and project-adaptable form factor: storage, I/O, grip all highly configurable. Scale it up for major motion picture principal photography, scale it down for super-16 indie location scouting

(4) Any lens mount you want: ARRI P/L to EOS-EF to m4/3

(5) Direct compatibility with industry standard third party software and support--no kludgy Adobe-reverse-engineering NEFs-because-Nikon-won't-cooperate.

Looks like a fine, fine future, to me. Probably less so to CaNikon--especially Nikon.

Common thread to me appears to be - build for the commercial market - ignore the consumer market - the rich folks with money to burn will buy your commercial products.

No need to market to the retail consumer - they will just complain that your product costs too much.

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