Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
David314
Veteran MemberPosts: 4,722
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The D800 lesson on price
In reply to jY h, Nov 11, 2013

jY h wrote:

Hello, I'm the very happy owner of a Nikon D600 and have no plans of buying a new camera. However, the Nikon DF did catch My eye. I love the retro styling. Why is the price of this camera so high? Its sensor has lower resolution than the D600, it has no video capability, and no built in flash. Why would someone pay several hundred dollars more than a D600/610 and get less capability? I suppose it all due to the styling? Am I missing something?

perhaps the D800 taught Nikon a lesson and to throttle initial demand, the price will be held high and they will reduce it if it doesn't move

I think it is much easier to lower a price than raise it

and of course the obvious reasons others pointed out in regards to volume, etc.

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