Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
Shop cameras & lenses ▾
Regular MemberPosts: 327Gear list
Re: Nikon DF, Why is the price so high?
In reply to jY h, Nov 11, 2013

The prediction is that this is something of a niche product. Nikon would have priced it to recover development, marketing and distribution costs for a product with a limited market. How long it will stay at this level is difficult to predict. If the camera attracts a great deal of interest but insufficient sales Nikon may resort to a wider lens bundling to stimulate sales. If that doesn't work they may be forced into price distress to kick start it. In the short term I can't see Nikon pulling large chunks off the price early as this would reflect poorly on the product and erode its market positioning.

 kevinlee's gear list:kevinlee's gear list
Nikon Coolpix 5700 Nikon D200 Nikon D300 Nikon D800E Nikon AF-S Nikkor 70-200mm f/2.8G ED VR +6 more
Reply   Reply with quote   Complain
Post (hide subjects)Posted by
(unknown member)
(unknown member)
(unknown member)
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark post MMy threads
Color scheme? Blue / Yellow