Nikon DF, Why is the price so high?

Started 8 months ago | Discussions thread
kevinlee
Regular MemberPosts: 323Gear list
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Re: Nikon DF, Why is the price so high?
In reply to jY h, 8 months ago

The prediction is that this is something of a niche product. Nikon would have priced it to recover development, marketing and distribution costs for a product with a limited market. How long it will stay at this level is difficult to predict. If the camera attracts a great deal of interest but insufficient sales Nikon may resort to a wider lens bundling to stimulate sales. If that doesn't work they may be forced into price distress to kick start it. In the short term I can't see Nikon pulling large chunks off the price early as this would reflect poorly on the product and erode its market positioning.

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Nikon Coolpix 5700 Nikon D200 Nikon D300 Nikon D800E Nikon AF-S Nikkor 70-200mm f/2.8G ED VR +6 more
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