...put your money where your mouth is

Started Nov 11, 2013 | Discussions thread
sshoihet
Senior MemberPosts: 2,387Gear list
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Re: Really?
In reply to PixelMover, Nov 11, 2013

PixelMover wrote:

Of course it is. Do you have any idea of the investment in capital, time and resources (both material and human) involved in developing a new DSLR? Most DSLRs take 2-3 years from concept to launch. Do you really think they would leave anything to chance if that much is at stake?

Exactly and I'm not sure how anyone could think differently.

The main reason most DSLRs are incremental copies of each other with slightly better specs is BECAUSE everything is thought through hunddreds of times because you can't afford to muck it up. And if you DO... well, see what wrath Nikon incurred witht he D600 oil spot disaster...

I don't think people realize how much work is required ever time you make just a little change.  Product supply, engineering documentation, revisions, lead times, change notices, re-testing with the revised component, even just producing the same component with a different supplier can wreak havoc and cause problems with processes and product reliability.

You want to re-use every component/assy that you possibly can because you put a lot of money and work into it and it will be much cheaper and reliable than producing a new component/assy. R&D, testing and tooling are all expensive. Using the same component again will generally result in better volume costs, fewer problems and lower inventory costs. Simple changes can be very expensive when some issue sneaks in that you fail to re-test for; solutions can be very time consuming and costly in both the required fix and brand loyalty.

No company intentionally produces a sub-par product or reduces QA/QC to save money, pretty much every manufacturer realizes that product failures cost much much more to fix than it does to solve a problem in the design stages or fix a non conformance before the product leaves the manf. plant.  Usually, the problem is that the sales/marketing team has a product release date that doesn't allow enough time for sufficient prototype/testing stages and they either release it with known problems or make changes at late stages that don't allow for sufficient reliability testing.

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