Nikon DF, Why is the price so high?

Started 11 months ago | Discussions thread
sshoihet
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Re: Nikon DF, Why is the price so high?
In reply to jY h, 11 months ago

jY h wrote:

Hello, I'm the very happy owner of a Nikon D600 and have no plans of buying a new camera. However, the Nikon DF did catch My eye. I love the retro styling. Why is the price of this camera so high? Its sensor has lower resolution than the D600, it has no video capability, and no built in flash. Why would someone pay several hundred dollars more than a D600/610 and get less capability? I suppose it all due to the styling? Am I missing something?

Prices are set by one major thing: how much a manufacturer thinks people will pay for a product which allows them to maximize profit. That in turn is usually affected by supply and demand.  How much it costs you to make a product has very little to do with how much you sell it for.

If you can't sell it for enough to hit your target profit margin, you either don't make it, go back to the drawing board to remove some costs or you decide that you're going to sell it at a reduced margin.

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