Nikon DF, Why is the price so high?

Started 11 months ago | Discussions thread
Alpha Tech
Regular MemberPosts: 406Gear list
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Financials & Corporate Greed
In reply to jY h, 11 months ago

The price is high due to company financials and flat out corporate greed. Did you read the recent financial report from Nikon? It was not exactly upbeat. If anything it means a possible continued decline for DSLRs. New models are priced higher so that development can continue with similar life cycle as in the past.

Then there is the second factor -- greed. The new Nikon management does not accept its own mistakes. It passes them on to the customers. The loss on all the D600 cameras and the redesign of a new model had to be paid for. Nikon is dumping the cost on the group most willing to pay for it, the Df customers. If they had simply priced the D610 higher than the D600, sales would have had too much decline worldwide. The end result is Df customers get screwed for Nikon's mistakes.

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Nikon Df Nikon AF-S Nikkor 50mm f/1.8G Special Edition
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