Prepare yourselves for a new landscape

Started 11 months ago | Discussions thread
Amamba
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In reply to meland, 11 months ago

The average consumer was always content with lower quality, lower cost, higher convenience cameras. It's not like a typical film P&S camera of the 80s / 90s loaded with typical off the shelf 800 speed film (convenience) and developed in the local CVS 1-hr lab was producing spectacular output.

The big difference is in who is pocketing the profits. Back then, the pro / prosumer cameras and the consumer / mass market cameras were all made by same manufacturers, so the sales of mass produced cheap stuff fueled the R&D and manufacturing of the higher end stuff.

Now it's the smartphones, so the companies like Apple and Samsung are eating into profits of Nikon and Canon.

Sony could have benefited from this shift but they seem unable to turn a profit in electronics. Go figure.

It could go one of two ways. Either the smartphone manufacturers will branch out into the higher end prosumer market (Samsung seems to be trying to do just that). Or the prosumer market would eventually die out, and the choice would be either to go with your phone camera, or shell out $$$$$ for specialized pro level photo / video gear. And it all depends on where the phone cameras are 5-10 years from now, i.e how many people are willing to spend extra on midrange stuff. There's no reason why they can't eventually come up with a phone camera sensor that matches current mirrorless APS-C sensors and the only differentiating factor is lens characteristics (which can be mimicked to some extend by software).

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