I don't understand where Zeiss fits into the equation

Started Nov 9, 2013 | Discussions thread
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Cartwheels MD
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I don't understand where Zeiss fits into the equation
Nov 9, 2013

Can someone make the case for Zeiss? I can't seem to figure it out. For Sony it makes total sense: Sony fills the mid-to-good-range lenses and Zeiss fills the premium end. With Fuji, it's not even that Zeiss fills in the focal length holes. They're both releasing the same lenses that we have to split hairs over in terms of quality. Okay...so what? Why do I care about Zeiss rather than, let's say, Sigma? Where is that competition for the middle part of the market?

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Fujifilm X-E1 Fujifilm XF 18mm F2 R Fujifilm XF 35mm F1.4 R Fujifilm XF 23mm F1.4 R Apple Aperture
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