Canon and Nikon dominate the photo world, but I don't understand why.

Started Oct 31, 2013 | Discussions thread
Aberaeron
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Re: Until a better mousetrap....
In reply to teseg, Nov 1, 2013

teseg wrote:

Erik Magnuson wrote:

teseg wrote:

DxO just showed the 800E (96) still has better sensor performance than the a7r (95).

DxO says those scores are essentially the same allowing for unit variation and measurement error. They are so close that DxO says they are likely the same basic sensor.

The only way Sony Imaging could have a better sensor mousetrap would be to pay Sony Semiconductor for exclusive use of a novel sensor. But Nikon, Sony & Toshiba have a cooperative relationship w.r.t. sensor design (and probably much cross-licensed IP) so that's not likely.

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Erik

Fair enough... but still a me-too result, and one cannot catch a market leader with a me-too result.

But it's not a me-too result. The Sony presents identical imaging performance in a far smaller and lighter form factor while also delivering many other innovative features.

This will not be enough to overtake Nikon in sales terms, but that is not the aim of Sony obviously. What they want is to increase Sony sales and even market share and profit margin by giving customers something they want. An alternative.

What does it matter if they don't become number one in the camera business in terms of volume? Bentley and Ferrari or even Honda are not market leaders in any particular region, but they are nevertheless desirable to certain people and do very well as brands. Not everyone wants one and not many appreciate their individuality and distinctive qualities, but enough people do to make it worthwhile to produce them and their owners are generally amongst the most satisfied out there.

Who cares? There's enough people out there for all the brands and models. The problem camera companies have is that they have high overheads from investment in facilities for a certain volume of sales which have not come to pass due to a global financial near-meltdown. This results in lower volumes in total sold and they at lower margins. All these companies are rather fragile in financial terms as a result. Each is trying harder than ever before to gain sales and lower costs at the expense of others. That is excellent news for the consumer in the short term, until major brands fail and are liquidated.

Make no mistake about it, the near and medium future will result in further declines in established brands and the rise of new, mainly Chinese brands. The established brands are already cutting production costs to the bone by both establishing production facilities in China and by outsourcing production to Chinese contractors. That trent will continue for the medium term.

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