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Canon and Nikon dominate the photo world, but I don't understand why.

Started Oct 31, 2013 | Discussions thread
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Re: Marketing to the sheep.
In reply to David Hull, Nov 1, 2013

David Hull wrote:

Mike_PEAT wrote:

The sheep see pros using top of the line canikon camera, so they think it must be better than everything else, even if they buy the bottom of the barrel canikon.

Maybe you might want to think a bit about why it is that those pros pick Canon or Nikon and not whatever equipment you are waving the flag for. Those pros aren't mindless sheep, their income depends on that gear and they could really choose anything that they want.

Picking something because you see all the pros using it might not be a bad strategy as long as you know why the pros use it and that reason works for you as well. I found that out a couple weeks ago when my 24-105 L crapped out -- Canon Irvine fixed it and got it back to me in less than a week.


It's the same mentality that is NASCAR racing, people see a particular car win, so they go to the dealer and buy it, even if the car they buy is only the same in name only.

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Well, I agree, and disagree.  I think the dslr, especially pro dslr, have an advantage in focus speed.  But is this really why pro sports photogs use them?  Maybe.  But also, does Canon/Nikon have a deal with NFL/Nascar/NBA?  Can the pros really choose anything they want?  I mean this is big business, and having a D4 and 70-200 f/2.8 seen in the end zone blazing away in slow motion on the big screen as your team is scoring a touchdown is a bigger advertizement for Nikon than 1000 commercials.  I am pretty sure CaNikon wants to control what brands of cameras get seen in these situations.  Now, having said that, I do believe that the D4/1Dmk4 bodies do offer a lot that other brands don't have.  But I am still skeptical.

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