Will Nikon be out of business in 5 years?

Started 9 months ago | Discussions thread
Olymore
Senior MemberPosts: 1,158
Like?
Re: The smaller players...
In reply to justmeMN, 9 months ago

Some of those smaller players have been around a long time and have been a small part of the market for a long time.
Canikon huge sales increases were predominantly due to the non enthusiast market buying the default choice. And it is that market which is shrinking.

The enthusiast market is a little different and people who are knowledgeable about photography are more likely to buy one of the smaller or specialised brands.

You only have to look at the forums here. 80% of the posts on here would be on the Canikon forums if enthusiasts reflected the overall market split and that certainly isn't the case.

So my predictions are,

All photography companies/ divisions will sell less cameras and shrink in size which may not be a problem for the camera companies if they cut their costs quickly enough

The market will become more specialised and niche.

Cameras will rise in price due to lower volumes

Smaller players will increase their market share (of a smaller market) as they target the enthusiast looking for something a bit different (see Fuji for example).

Product cycles (and progress) will slow.

Canikon will still be the biggest players.

A bit like the film days really.,,,

-- hide signature --

There are 10 types of people.
Those that understand binary and those that don't.

Reply   Reply with quote   Complain
Post (hide subjects)Posted by
nNew
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark post MMy threads
Color scheme? Blue / Yellow