Will Nikon be out of business in 5 years?

Started Oct 28, 2013 | Discussions thread
PenguinPhotoCo
Veteran MemberPosts: 6,054Gear list
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where would YOU invest for the future?
In reply to Eamon Hickey, Oct 29, 2013

As a pro photog I'm seeing changes in my world - big ones. I too have to decide what to do - change prices, products, segments, marketing, market I want to attract - or perhaps change what I sell dramatically (from prints to teaching for example).

So if YOU owned nikon and had, say $100m to work with, what do you do?  Put it in the bank for the upcoming rainy day?
Design a new camera system that is open architecture and let the software world decide what your camera can be?
Buy tesla or general mills or in some way diversify? (ok, those are extreme options but you get the idea)

Me? I've added a photobooth and this year have added DJ services and put that all together as 'wedding services' - building on my connections and market knowledge of weddings.

I've had great luck growing my sports league biz but no luck growing babies and families. So like has been said - will this turn out like apple or kodak?

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