Will Nikon be out of business in 5 years?

Started 10 months ago | Discussions thread
jkoch2
Contributing MemberPosts: 707
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Re: Canon and Nikon will be the last to go.
In reply to trac63, 10 months ago

trac63 wrote:

Even in the worst-case scenario for Nikon and Canon — the consumer DSLR market dries up and everything goes mirrorless — the transition will not be a huge deal.

Your phone is ringing.  Text message: It's the phones, trac63.  It's the phones.  Repeat: it's the phones.  They are the market tsunami.  Mirrorless cameras are a bare ripple on the pond.

Let me put it this way. What magical technology exists in mirrorless cameras that Nikon and Canon don't already have at their disposal? None. Nada. Zilch.

No proof that anyone, anywhere is making profits on mirrorless cameras.  Sales volumes have flattened, and not a single public firm breaks out profits on mirrorless alone in any reliable way.  Six months sales reports for a new camera are always "up" and mean nothing.  Nor do we know how the companies will fare on earnings from high-end or "enthusiast" devices after they wind down the impaired P&S business.

Mirrorless sales have possibly cannibalized some DSLR business, but the combined sales of DSLR and mirrorless are at risk over the next several years.

Canon and Nikon both made the jump to digital without missing a beat, and there's no reason to assume that the jump to mirrorless will be any different.

It's not about a "jump to mirrorless" but a consumer stampede to smart phones, which makes just about any kind of traditional camera more difficult to sell than before.

Better to read the entire article linked at the start of this thread.

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