Started Sep 21, 2013 | Discussions thread
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Jonathan Brady
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Re: EOS-M Deathwatch?
In reply to meland, Oct 25, 2013

I agree that the economy can play a role, and might to a degree.  BUT, there is always market share to steal.  With truly innovative and astounding products to offer, Canon could have easily stolen market share from any and/or all of the other camera companies.  They're maintaining simply on their name and previous technology alone.  Imagine what they could have done with innovative designs and technology.

IMO, Canon has only done as well (fiscally) as they have is because of economies of scale and a lack of investment in new technology.  That only goes so far (see: American auto manufacturers).  Eventually they MUST upgrade their tech and doing so when sales are down will only exacerbate losses.

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Canon EOS 6D Canon EOS 70D Canon EF 135mm f/2.0L USM Canon EF 100mm f/2.8L Macro IS USM Canon EF 70-300mm f/4-5.6L IS USM +11 more
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