Nikon's 5 year plan...

Started 11 months ago | Discussions thread
sportyaccordy
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Re: Nikon's 5 year plan...
In reply to stevo23, 11 months ago

stevo23 wrote:

sportyaccordy wrote:

I agree 100% with this article. Nikon still has a chance though. They can re-engineer their mirrorless platform as phones, which with backlit 1" sensors would elevate the IQ and still give the connectivity people want.

Phones for what carrier? That's a battle I wouldn't want to fight.

Make the phones unlocked and do both GSM & CDMA. Let the people decide.

The main customers for DSLRs were people who didn't have them. Now I think pretty much everyone who wants a DSLR has one, and there is zero reason for them to upgrade. The few folks who upgrade faithfully are not enough to support the business. Nikon definitely needs a new strategy.

Nikon also sells lenses...

Lenses face the same problem as the cameras. ~7 years ago the only way to take decent digital photos was with a DSLR. Now a cell phone is good enough. Who's gonna buy a DSLR, let alone upgraded lenses???

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