Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
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Senior MemberPosts: 3,110
Re: DSLRs are not the problem...
In reply to stevo23, Oct 23, 2013

From Reuters:

"Okamoto warned that Nikon may have to rethink its product mix in other regions as falling prices for [Nikon 1] mirrorless cameras are pinching margins and hurting the interchangeable lens division even as SLR sales remained strong. It cut its full-year forecast for the division to 6.55 million units from 7.1 million."

DSLR sales "remained strong." Nikon 1 caused them to reduce their sales forecast for the interchangeable lens division. In any event, 6.55 million is obviously a lot of cameras, hardly a crisis.

What's falling fast is the sales of compact cameras, for all manufacturers.

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