What will happen to Olympus now??

Started Oct 20, 2013 | Discussions thread
ultimitsu
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Re: Easy: Olympus will go FF as well. M43 + FF co-exist PERFECTLY
In reply to 007peter, Oct 20, 2013

007peter wrote:

Olympus can and will go FF too:

http://www.43rumors.com/more-terada-interviews-no-silver-e-m1-coming-we-do-not-exclude-a-full-frame-future/

Every camera maker can say something like that, after all FF sensor can be bought. it is just a matter of building a body big enough to house it.

But to sell such a product, you need a lot than just that.

keep in mind that:

Canon maintain (1) FF (2) APS-C (3) APS-H (4) EOS-M formats

Actually, APS-H is gone and never had any unique lenses, EOS-M is the same APS-C as their DSLR. Canon maintains 3 lines of lenses - EF, EFS, and EOS-M. However, design wise I think EOS-M and EF-S are very close, they can easily share the same design.

there is absolutely nothing preventing

Olympus from maintaining both (1) m43 plus (2) FF format

What prevents them from doing that is launch enough lenses at once to support such a system. It took M43 5 years to get where they are now. the DD OM lenses are way too old, I mean you cannot expect people to buy a brand new FF and then go look for 20 year old lenses to use their camera.

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