Pentax is doing well - as a Ricoh brand

Started Oct 17, 2013 | Discussions thread
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Alex Sarbu
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Pentax is doing well - as a Ricoh brand
Oct 17, 2013

At the Ricoh's Investor's Meeting from September, Pentax was mentioned quite a lot - for what accounts as a small acquisition (relative to Ricoh's size).

I'll just mention it, before going to things we care about: Pentax technology is highly valued in the industrial business domain, where for example the 645D IR edition appeared on the presented slide, as well as the digital binocular and other security products. Factory automation is another key area.

PENTAX x RICOH

Is Pentax important for Ricoh? Well, in a 25 page slide presented at the highest level by Mr. Miura himself, one was about the consumer camera business. And what would they do with Pentax?

"Further strive to enhance a strong brand built around interchangeable lens cameras".

Let's keep in mind this was addressed to investors, not to Pentax fans which needs to be reassured. That's when commitments are made; Pentax indeed is "degraded" to a product brand; but Ricoh is committed to this brand.

How's Ricoh Imaging - the Ricoh company taking care of "our" Pentax - doing?

"As a result of transformation of the camera business, we established Ricoh Imaging by integrating Ricoh and PENTAX. We are forecasting a profit for this business within this fiscal year."

They had restructuring costs, but they're proving to be a healthy (even if still small) business.

"... we will continue to pour resources into Digital SLRs, Mirrorless cameras and Ricoh’s conventional high-end compact cameras to make this into a solid business. We are seeing an increase in share and expect healthy growth."

"Pour resources", I like how it sounds... and no, it's not a typo

"Digital SLR (single lens reflex) cameras, mirrorless SLRs and premium compact cameras are very popular, and selling well." ("mirrorless SLRs" actually refers to the Q line).

Source:

http://www.ricoh.com/IR/data/pre/pdf/ir_pre2013.pdf

http://www.ricoh.com/IR/pdf/presentation_text_2013.pdf

Hopefully, those tidbits would help brightening the atmosphere around and clear out the omnipresent FUD.

Alex

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