How much gear do you really need to run a photo business today? Really?

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Kirk Tuck
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How much gear do you really need to run a photo business today? Really?
6 months ago

A current Canon Rebel or entry level Nikon is probably quicker and has just as good image quality as the top of line cameras from three or four years ago, the speed lights are getting more and more fool proof every generation. The MacBook Pros are fast enough for everything from big files to hi-res video editing. What do you really need to make consistently good images? Is it just $5000 worth of gear now? Are the barriers to entry to make good, sellable images that low? I think they might be. Does that scare you? How about a guy with an iPhone 5s a good Retina iPad a great wardrobe and lots of cool connections? What if he really IS your competition? Can you fight cool, connected and "good enough" with some sort of implied technical tour de force and the mantra of "over thirty years of experience doing it the old fashioned way...." Does that scare you? What if social media savvy trumps your knowledge of the Scheimpflug Principle? Just pondering the reality of photography businesses today. Thought I'd go all "Penguin" and see what people think...

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Austin based advertising and portrait photographer, and author of the book series, Minimalist Lighting, and the books: Commercial Photographers Handbook, Photographic Lighting Equipment, and, LED Lighting for Digital Photographers. www.kirktuck.com

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