Why so little fanfare for the X-A1?

Started Oct 7, 2013 | Questions thread
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Re: Fuji execs surprised?
In reply to jwalker019, Oct 7, 2013

Sorry to mark this first reply as the answer, but I think John sums it up nicely.

Not just lack of fanfare here on DPreview - Fuji did not even pre-announce the X-A1 by more than a week (?) and it appeared for sale in the USA before its official release date. Morever the product page on Fujifilm's website is very understated.


The sample images look like they expect mostly moms to buy it. Beautiful clouds in the landscapes even at DR 100!

jwalker019 wrote:

I think Fuji themselves may have been surprised at how well it tested and compares to the X-M1, et al, from an image quality perspective. I think it was *meant* to be the "little brother", but I suspect it will begin cannibalizing sales from the X-M1 ("big brother"), for a start.

Perhaps they're not ready to acknowledge their miscalculation and thus are keeping it a bit quiet, not wanting to admit the pricier alternatives are no bargain.

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