Why so little fanfare for the X-A1?

Started 11 months ago | Questions thread
CAcreeks
Senior MemberPosts: 6,370
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Re: Fuji execs surprised?
In reply to jwalker019, 11 months ago

Sorry to mark this first reply as the answer, but I think John sums it up nicely.

Not just lack of fanfare here on DPreview - Fuji did not even pre-announce the X-A1 by more than a week (?) and it appeared for sale in the USA before its official release date. Morever the product page on Fujifilm's website is very understated.

http://www.fujifilm.com/products/digital_cameras/x/fujifilm_x_a1/

The sample images look like they expect mostly moms to buy it. Beautiful clouds in the landscapes even at DR 100!

jwalker019 wrote:

I think Fuji themselves may have been surprised at how well it tested and compares to the X-M1, et al, from an image quality perspective. I think it was *meant* to be the "little brother", but I suspect it will begin cannibalizing sales from the X-M1 ("big brother"), for a start.

Perhaps they're not ready to acknowledge their miscalculation and thus are keeping it a bit quiet, not wanting to admit the pricier alternatives are no bargain.

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