Cancelled my E-M1 order

Started 10 months ago | Discussions thread
boggis the cat
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Selective reading fail
In reply to Raist3d, 10 months ago

Raist3d wrote:

Here, from the past, an official Olympus press release:

http://www.dpreview.com/news/2002/9/24/olydak43inch

"4/3-Inch Image Sensor Size

The Four Thirds System uses a 4/3-type CCD or other image sensor, and will facilitate the development of dedicated digital camera lens systems that maximizes the image sensor performance to ensure outstanding image quality while also being smaller than 35 mm film SLR camera lens systems."

(emphasis mine). This was one of the Unique Selling Propositions.

You need to understand that the second part you emphasise goes with the first part: "... maximizes the image sensor performance to ensure outstanding image quality while also being smaller than 35 mm film SLR camera lens systems."

"Benefits

The major benefit of Four Thirds System is that it will allow the design of dedicated, high-performance digital camera lens systems that are more compact than their 35 mm film SLR camera lens counterparts. The impact of the more compact lens size will be especially marked on telephoto lenses"

(emphasis mine).

Again, look at the entire sentence.

This is a 2001 OLYMPUS (joint with Kodak) Press release announcing the 4/3rds system.

Size size size. They lost the plot with the SHG and E-3.

No, they didn't.  The SHG lenses are smaller than equivalent EFL lenses on 135 (much smaller) and also a stop faster.

This provides an option for people who want a system that can yield a different size to performance ratio -- an optimisation based on designing an entirely new system.

Notice how they are *NOT* doing F2.0 zoom lenses with m4/3rds.

The 'PRO' line so far has two constant f/2.8 lenses.  Smaller than equivalent EFL lenses for 135 and APS-C, and it appears that they will perform better as well.  Olympus could always release a "TOP PRO" line later if they believe it is required (smaller and cheaper than SHG, given reliance on software correction and technical advances made in the interim), but in the meantime the existing f/2 SHG zooms can be used.

It is interesting that Sigma have started producing f/1.8 zooms for APS-C and Fufifilm are making fast zooms for their "X" system.  Would you argue that this is a mistake?

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Olympus E-5 Olympus E-M1 Olympus Zuiko Digital ED 12-60mm 1:2.8-4.0 SWD Olympus Zuiko Digital ED 50-200mm 1:2.8-3.5 SWD Olympus 12-40mm F2.8 +10 more
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