Cancelled my E-M1 order

Started Sep 26, 2013 | Discussions thread
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Mephistopheles* Regular Member • Posts: 201
Re: misinterpreting the interview--enthusiast cameras still the core of Olympus strategy

dahod wrote:


  1. His target market is the "young generation with a focus on young females"
  2. He can't figure out how to attract European women buyers but he has a couple of thoughts.

Right off the bat, I'm at a disadvantage because I'm certainly neither young nor female.

Terada never used the word "target market", and never suggested marketing to young females was to the exclusion of other groups.  In fact, his other comments in the interview about spending so much time and energy on developing the E-M1 and how its success with enthusiasts/pros may trickle down to other models because others ask such people for advice, makes clear that enthusiast/pro cameras are viewed as central to the company's success.

Jim

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Olympus E-M1 Panasonic Lumix G Vario 100-300mm F4-5.6 OIS Olympus M.Zuiko 300mm F4 IS Pro Panasonic Lumix DMC-FZ18 Nikon Coolpix P330 +1 more
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