Cancelled my E-M1 order

Started Sep 26, 2013 | Discussions thread
Mephistopheles*
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Re: misinterpreting the interview--enthusiast cameras still the core of Olympus strategy
In reply to dahod, Sep 27, 2013

dahod wrote:


  1. His target market is the "young generation with a focus on young females"
  2. He can't figure out how to attract European women buyers but he has a couple of thoughts.

Right off the bat, I'm at a disadvantage because I'm certainly neither young nor female.

Terada never used the word "target market", and never suggested marketing to young females was to the exclusion of other groups.  In fact, his other comments in the interview about spending so much time and energy on developing the E-M1 and how its success with enthusiasts/pros may trickle down to other models because others ask such people for advice, makes clear that enthusiast/pro cameras are viewed as central to the company's success.

Jim

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