Official statement on Sony A-mount future...

Started 7 months ago | Discussions thread
TrojMacReady
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In reply to don1jam, 7 months ago

don1jam wrote:

TrojMacReady wrote:

don1jam wrote:

TrojMacReady wrote:

don1jam wrote:

TrojMacReady wrote:

moimoi wrote:

Don't believe what Sony says, as a profit company, if Sony sells much more emount gear than amount gear, then they will eventually drop it as they lose money.

Sony want to sell, and maximizing profits. 2014 might be interesting.

A non sequitur. Just because X sells more than Y, that doesn't mean Y is losing money.

By that token, there wouldn't be any FF cameras for example. Or closer to "home", an RX1 alongside the RX100 (II).

If X is more profitable than Y, then a company will prioritize X over Y.

Again overly simplistic. It depends on how much overlap there is, how much selling Y causes opportunity costs, how those costs are weighed, how they value the halo effects of product Y etc. etc.

And last but not least, potential profits should not be underestimated either when just staring at current earnings. Especially if they are going to appeal to higher end including professional markets too.

As stated above, the market segment of interchangeable cameras for E mount and A mount completely overlap.

Bold statement since:

  • Currently there is no complete overlap at all. Not even close.
  • There are only rumors as to where the A mount design is heading, no facts. And assumptions are built on rumors.
  • Even if you go by those rumors, they state that the A mount will be generally targeted at a higher end crowd, with some overlap. The word complete does no longer fit in there.
  • Technically, it will take many years to establish a complete overlap, even if Sony did have any such intend. For starters, because there is no FF E mount glass yet and there is no E mount glass with ultrasonic ring motors for fast PDAF. Stepper motors (practically all OEM E mount glass) are inherently not going to match that (potential) focusing speed with PDAF, especially on larger lenses, regardless of how fast the body is. And ergonomics compromising adapters (especially with bulky motors built in to drive all those screw driven lenses) aren never going to satisfy everyone interested in or owning A mount glass. Only those willing to give up an integrated mount. In other words, no full overlap there either.

So all that I said in my previous post still applies. I have seen too many companies inside out (thanks to my job), to think that things are as simple as you just portrayed.

1. How can you say there is no overlap? Both support interchangeable lens, both support APS-C sensors, but with support Full frame sensors and lenses. Even the lens are interchangeable as you can use an A-mount lens on a E-mount camera. The overlap is obvious.

Read again. Notice the word "complete", which I referred to since you used it. There is no complete overlap, I never said there is no overlap.

2. We have no information on where the A-Mount is heading, but the direction E-mount is heading is clear and that is where Sony is prioritizing its efforts.

Then how can you say they are going to completely overlap, let alone already do?

3. The point is the market segment overlaps, interchangeable lens, APS-C, and soon Full Frame. PDAF cannot be used to distinguish a market segment. The ergonomics does not add to your point as they already released a E-mount camera with the A-mount ergonomics.

Almost all segments from all brands have a degree of overlap. Nothing new there.

And again you didn't read what I said about ergonomics. I was specifically referring to adapters. I didn't mention camera body shape. I said adapters, especially the bulky ones with focus motors, detract from ergnomics, at the very least.

The direction Sony is taking the E-Mount is clear as day. I still believe there may still be a few more A-mount products but it will only be a trickle. If you really believe that Sony can fully develop and maintain a full system for both A-Mount and E-Mount we can revisit this later. It is only a matter of time before developing cameras and lens for both APS-C and Full Frame in A and E mount will no longer be financially practical. Things would have been different if the A-mount was eating into the Canon/Nikon market share, but after many years that is simply not the case.

The interesting thing is that even without 2 mounts, they would have to do similar amounts of developing. Differently styled cameras targeting ergonomics vs size plus weight. Fast focusing PDAF lenses with ringtype motors and/or large aperture zoomlenses and long tele primes for example, requires different design contraints than lenses more targeted at (smaller) size and (lighter) weight. Both for FF and APS-C.

Since you indicated your experience with companies, you better believe that the goal of any Executive worth their salt at a company as large as Sony is to gain market share and eventually be dominant not to be a niche player.

Again overly simplistic, especially if you realize that niche markets can be the most lucrative. Which is also why Sony hasn't been shy entering those in the past and more recent years as well (RX1 for example). Enter the semi pro and pro market.

At the end of the day, it's still a guessing game as to what happens next and I'm not taking anyone's guesses as gospel, espcially if they are based on a selection of rumors, ignoring other rumors contradicting those theories.

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