Official statement on Sony A-mount future...

Started Sep 26, 2013 | Discussions thread
don1jam
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Re: Official statement on Sony A-mount future...
In reply to TrojMacReady, Sep 27, 2013

TrojMacReady wrote:

don1jam wrote:

TrojMacReady wrote:

don1jam wrote:

TrojMacReady wrote:

moimoi wrote:

Don't believe what Sony says, as a profit company, if Sony sells much more emount gear than amount gear, then they will eventually drop it as they lose money.

Sony want to sell, and maximizing profits. 2014 might be interesting.

A non sequitur. Just because X sells more than Y, that doesn't mean Y is losing money.

By that token, there wouldn't be any FF cameras for example. Or closer to "home", an RX1 alongside the RX100 (II).

If X is more profitable than Y, then a company will prioritize X over Y.

Again overly simplistic. It depends on how much overlap there is, how much selling Y causes opportunity costs, how those costs are weighed, how they value the halo effects of product Y etc. etc.

And last but not least, potential profits should not be underestimated either when just staring at current earnings. Especially if they are going to appeal to higher end including professional markets too.

As stated above, the market segment of interchangeable cameras for E mount and A mount completely overlap.

Bold statement since:

  • Currently there is no complete overlap at all. Not even close.
  • There are only rumors as to where the A mount design is heading, no facts. And assumptions are built on rumors.
  • Even if you go by those rumors, they state that the A mount will be generally targeted at a higher end crowd, with some overlap. The word complete does no longer fit in there.
  • Technically, it will take many years to establish a complete overlap, even if Sony did have any such intend. For starters, because there is no FF E mount glass yet and there is no E mount glass with ultrasonic ring motors for fast PDAF. Stepper motors (practically all OEM E mount glass) are inherently not going to match that (potential) focusing speed with PDAF, especially on larger lenses, regardless of how fast the body is. And ergonomics compromising adapters (especially with bulky motors built in to drive all those screw driven lenses) aren never going to satisfy everyone interested in or owning A mount glass. Only those willing to give up an integrated mount. In other words, no full overlap there either.

So all that I said in my previous post still applies. I have seen too many companies inside out (thanks to my job), to think that things are as simple as you just portrayed.

1. How can you say there is no overlap? Both support interchangeable lens, both support APS-C sensors, but with support Full frame sensors and lenses. Even the lens are interchangeable as you can use an A-mount lens on a E-mount camera. The overlap is obvious.

2. We have no information on where the A-Mount is heading, but the direction E-mount is heading is clear and that is where Sony is prioritizing its efforts.

3. The point is the market segment overlaps, interchangeable lens, APS-C, and soon Full Frame. PDAF cannot be used to distinguish a market segment. The ergonomics does not add to your point as they already released a E-mount camera with the A-mount ergonomics.

The direction Sony is taking the E-Mount is clear as day. I still believe there may still be a few more A-mount products but it will only be a trickle. If you really believe that Sony can fully develop and maintain a full system for both A-Mount and E-Mount we can revisit this later. It is only a matter of time before developing cameras and lens for both APS-C and Full Frame in A and E mount will no longer be financially practical. Things would have been different if the A-mount was eating into the Canon/Nikon market share, but after many years that is simply not the case. Since you indicated your experience with companies, you better believe that the goal of any Executive worth their salt at a company as large as Sony is to gain market share and eventually be dominant not to be a niche player.

The only way this tide changes, is if someone in Sony can convince management that they can develop A-Mount cameras/lenses that sell so well that they start to eat away Canon/Nikon market share, and right now we see nothing on the horizon to suggest that.

By the way I too wished that Sony was more successful with the A-mount, and that at this stage they had made greater in-roads on the lead Canon and Nikon has. I also don't think the A-mount is dead. However, I think it is quite likely that Sony will soon start suggesting that you buy a E-mount camera and adapter to use your A-mount lenses.

I am willing to acknowledge that these changes are well on their way. I also still enjoy shooting pictures with my Sony gear.

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