Cancelled my E-M1 order

Started 11 months ago | Discussions thread
ApertureAcolyte
Contributing MemberPosts: 870Gear list
Like?
You sound thin skinned and bigotted...
In reply to dahod, 11 months ago

dahod wrote:

I got caught up in the hype around the E-M1 - what wasn't to like? - generally favourable reviews, new lenses on the horizon, ability to use my old 4/3 lenses, commitment to m4/3 by Olympus as its future etc etc. At last - Olympus breaks their silence and the world is good.

I read the interview with Mr. Terada (http://www.bestmirrorlesscamerareviews.com/2013/09/18/the-om-d-e-m1-new-pro-lenses-and-2014-an-interview-with-olympus-europe/) however, and it left me with a less than warm and fuzzy feeling. I could be reading it wrong and I apologize if I am but my take from it was

  1. 4/3 was a failure because it didn't result in measurably smaller camera/lens combinations - M4/3 will correct that.
  2. His target market is the "young generation with a focus on young females"
  3. He can't figure out how to attract European women buyers but he has a couple of thoughts.
  4. M4/3 can almost beat APS-C on image quality but wins on portability ("their lenses are so much bigger than ours")

Right off the bat, I'm at a disadvantage because I'm certainly neither young nor female. I'm also okay that my E-3 and 50-200 is a big piece of gear - it takes good pictures.

This new Olympus has clearly targeted the "grab your gear and go" market. I'm not saying it won't take good pictures because it will as we've clearly seen. What I am saying though is that the Olympus commitment is now on small, portable and discrete - that's not necessarily my world.

You can say "so what? - the proof is in the pictures". That's true and the pictures are impressive but in order to keep the size down the lenses are all software corrected. There will be no big optically correct lens for this camera - the "Pro" line is it. According to Mr. Terada they "promise to establish the MFT lens line-up at the quality of the current PRO line-up". That's interesting since the 12-40 performance seems to be at or slightly above the 4/3 HG 12-60 level (albeit at constant aperture).

I think I'll wait and see how this unfolds. In the meantime I'll take Art_P's advice and look for an E-5. I want the fine focus that Olympus for some unknown reason took off my E-3

Thanks

Dave

I got a completely different feel for the article

This is what he said:

Tereda: One thing we always say is that Japan and the Asian people like to have new things. Americans and Europeans tend to be a bit more conservative. We are expecting this. On the other hand, we strongly promote, especially in the Japanese and Asian market, cameras designed for the young generation with a focus on young females. However, we can see the potential in Europe now that so many females enjoy photography and post pictures on social networks. We tried to test the market potential in Paris once with the Pen camera where we had a touch-and-try show in the centre of the city. So many young ladies came to the event and they tried the camera and everybody said that it was really nice. But still these women have no strong buying power, that is, the income is low. However, we clearly see the possibility – they love photography and they love the Pen camera. If we can clearly see the target user, I am sure we can convince Europe and America.

You saying they cannot market products to women, which is a potential emerging market? Why ignore %50 of the population?

Your comprehension and interpretation is below average.

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