Official statement on Sony A-mount future...

Started Sep 26, 2013 | Discussions thread
don1jam
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Re: Official statement on Sony A-mount future...
In reply to TrojMacReady, Sep 27, 2013

TrojMacReady wrote:

don1jam wrote:

TrojMacReady wrote:

moimoi wrote:

Don't believe what Sony says, as a profit company, if Sony sells much more emount gear than amount gear, then they will eventually drop it as they lose money.

Sony want to sell, and maximizing profits. 2014 might be interesting.

A non sequitur. Just because X sells more than Y, that doesn't mean Y is losing money.

By that token, there wouldn't be any FF cameras for example. Or closer to "home", an RX1 alongside the RX100 (II).

If X is more profitable than Y, then a company will prioritize X over Y.

Again overly simplistic. It depends on how much overlap there is, how much selling Y causes opportunity costs, how those costs are weighed, how they value the halo effects of product Y etc. etc.

And last but not least, potential profits should not be underestimated either when just staring at current earnings. Especially if they are going to appeal to higher end including professional markets too.

As stated above, the market segment of interchangeable cameras for E mount and A mount completely overlap. Both mounts will carry full frame and APS-C sensors, interchangeable lens, and bodies of varying sizes. Whichever one is more profitable they will prioritize their efforts there. It's as simple as that when decisions are made in a Board Room.

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