Why Thom is wrong...

Started Sep 25, 2013 | Discussions thread
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Eamon Hickey
Veteran MemberPosts: 3,452
but also: yes, mirrorless will do well (and Canon)
In reply to TrapperJohn, Sep 26, 2013

TrapperJohn wrote:

It's about smaller, lighter, less bulky, less attention drawing, less attention demanding. It's about taking a fresh look, a new approach with some very real benefits,

I have little doubt that mirrorless models will eventually outsell SLRs in the ILC camera class, for many of the reasons you note. But ...

It's an exciting new world. And a much needed dose of humility to Canon and Nikon, who have become far too arrogant in attitude, and far too stagnant in design.

Anybody who underestimates Canon's ability to enter and dominate any camera market -- even if they enter it late -- doesn't understand the camera business. If Canon does not end up as the leading maker of mirrorless ILC cameras, it will be a big surprise.

Nikon does not have as formidable a history of taking over any camera market they target, nor do they have the resources to brute force their way to the top. So they will have to be smart to continue being a top ILC maker and a profitable one over a 5 or 10-year horizon; indeed, they will have to be smart to continue as a profitable camera maker period. Wrenching changes are already in motion (as they have clearly noted in recent investor statements -- it's not like they, or anybody, is in doubt about that.) That said, Nikon navigated the huge transition from film to digital much better than any other camera company except Canon, so they aren't hopeless.

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