Interview with Tereda and other Olympus staff

Started Sep 25, 2013 | Discussions thread
erichK
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Re: Designed for women
In reply to sderdiarian, Sep 26, 2013

sderdiarian wrote:

Landscapephoto99 wrote:

PENs are, not m43 in general. I do not think of the E-M1 or the GH3 as cameras targeted at women.

I can't believe Olympus is this ignorant of Western attitudes. To have a car branded as a "chick" car is the kiss of death, VW Bug a case in point. Same for introducing a car aimed at youth (PT Cruiser and Honda Element) adopted by the "mature" crowd.

Actually, these remarks have deep and honourable roots in Olympus corporate tradition.  Maitani was delighted to note women using his new Pen cameras back in a time when Japanese photography was and almost completely male domain.

I can only hope that photographers are, on the whole, a little more intelligent than the idiots who parade huge trucks and SUV's through our city streets to tout their masculinity - or actually to compensate for their lack of anything better to show.

Real photographers use their cameras as picture taking tools that they use to as fluidly and inconspicuously as possible to communicate their vision, rather than to make a spectacle of themselves.  mFT is ideal for this.

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erichK
saskatoon, canada
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