Interview with Tereda and other Olympus staff

Started Sep 25, 2013 | Discussions thread
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Re: Designed for women
In reply to Landscapephoto99, Sep 25, 2013

Landscapephoto99 wrote:

PENs are, not m43 in general. I do not think of the E-M1 or the GH3 as cameras targeted at women.

I can't believe Olympus is this ignorant of Western attitudes.  To have a car branded as a "chick" car is the kiss of death, VW Bug a case in point.  Same for introducing a car aimed at youth (PT Cruiser and Honda Element) adopted by the "mature" crowd.

For them to openly come out and say they've abdicated image quality to FF, a man-sized camera, and have targeted their products instead to women, well, good luck with that marketing strategy in the west.  Small, efficient and high IQ sells to all genders.  Maybe someone should whisper that in their ear .

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Sailin' Steve

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