Interview with Tereda and other Olympus staff

Started Sep 25, 2013 | Discussions thread
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Re: Designed for women
In reply to Henry Richardson, Sep 25, 2013

This part of the interview confirms what I said about 1.5 years ago about how the cameras were designed more with women in mind:

Panasonic has said the same thing about their mirrorless cameras. If memory serves, they said that their USA strategy included things like advertising in bridal magazines.

And Nikon recently said "in Europe and the U.S. the ratio of mirrorless to SLRs hasn't grown at all, unlike in Asia, where it's quite popular with women because it's light."

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