Reality check ? Is this what m4/3 is really up against ?

Started Sep 24, 2013 | Discussions thread
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Re: Reality check ? Is this what m4/3 is really up against ?
In reply to Florida Nature Photographer, Sep 24, 2013

Marketing for m43 is a joke - I sincerely believe if it was marketed well (properly) it'd be a very popular format simply because of the size benefits.
What doesn't help much is the big DSLR type bodies, EM5 EM1 GH3, they should play on the size aspect, small and compact - retro like the GX7 will appeal to a huge market of hipsters who like taking photos and also wants something that looks good around their necks. Just look at the number of celebs who carry Leica's around their necks, no way they are using those because they like the leica look. This is partly the reason for the success behind the X100, I only saw a photo of david beckham last month with one.
The word 'micro' doesn't help either - it plays into the hands of the 'bigger is better' philosophy.

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