Thom Hogan: Impact of mFT on Nikon DX line

Started Sep 20, 2013 | Discussions thread
jim stirling
Veteran MemberPosts: 6,363Gear list
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Re: That's what I see
In reply to TrapperJohn, Sep 21, 2013

TrapperJohn wrote:

C/N, like any successful company, promotes managers and strategists who rose to fame on the last successful formula. So did IBM. And Microsoft. And RIM/Blackberry. It affects their strategic thinking more than one might expect. In the case of C/N, the successful formula was the DSLR, which made them a ton of money in the 2000's.

Never was this blind thinking more evident in C/N's mirrorless ventures.

Nikon brought out the One, crippled so as not to compete with their own DSLR's. When Canon went after mirrorless, they designed a system to beat the One, because Nikon is the only competitor they have considered for a very long time. Trouble for Canon was - every other mirrorless system beat the One, too, and the EOS-M, in a variety of areas.

It may sound silly to say that high ranking, highly paid strategists would overlook something that obvious, but there you have it.

The Canon SL1 is not a mirrorless competitor. Canon owners claim it is, but it is not. It still has a DSLR registration distance and DSLR image circle, so it's fat, and it still has DSLR size lenses, which are not small, or if they're small, they are slow, low IQ kit grade glass - no match for the better µ43 glass.

I believe we have more than one ex-SL1 owner here, who found that building a truly compact system is a lot more than trimming down the sides and the top of the body.

Looking at the real sales data I am not sure that it is Nikon and Canon that should be living in fear

USA

There is exactly one mFT camera in the top 50 sellers in Amazon USA

http://www.amazon.com/s/ref=sr_hi_3?rh=n%3A172282%2Cn%3A!493964%2Cn%3A502394%2Cn%3A281052&ie=UTF8&qid=1379776702

UK

In the UK not even one mFT makes it into the top 75 selling cameras

http://www.amazon.co.uk/s/ref=sr_pg_1?rh=n%3A560798%2Cn%3A!560800%2Cn%3A560834%2Cn%3A560836&ie=UTF8&qid=1379776931

JAPAN

What about Japan surely mFT will be wiping the floor with its huge oversized DSLR rivals , one mFT in the top 20, 6 out of the top 10 selling models are DSLR’S

http://www.dslrphoto.com/dslr/space.php?do=jranking&view=all

The total data:

For a more complete overview have a look through the CIPA that show all cameras shipped from Japan .Here are the total numbers for the first 6 months of the year

http://www.cipa.jp/english/data/pdf/d-201306_e.pdf

Almost 6 times more DSLR cameras shipped than all mirrorless put together { 250 million compared to 43million } Even in Japan the most successful market in the world for mirrorless 65% of models shipping are DSLR, in the worst market for mirroless the USA you are hitting 90% DSLR. These are cold hard facts in black and white from non biased sources.

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