Thom Hogan: Impact of mFT on Nikon DX line

Started Sep 20, 2013 | Discussions thread
sderdiarian
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Re: Impact of mFT on Nikon DX line is NIL.
In reply to Cipher, Sep 20, 2013

Cipher wrote:

sderdiarian wrote:

"Olympus' E-M1 and high-performance lenses are going to start cutting further into the top of Nikon's DX line. I warned several years ago about what neglecting the DX lens line was going to do. Well, it's happened. E-M1 users have fast 24-80mm, 80-300mm equivalents, and fast 24mm, 35mm, 50mm, 90mm, and 150mm prime equivalents to choose from, and the whole m4/3 system is now properly scaled as the smallest and lightest enthusiast system with excellent performance. If Olympus had been aggressive in pricing, the D7100 would have been toast this Christmas. Even with Olympus' pricing, a lot of folk are experiencing a strong temptation to pay more for less (size and weight)."

A good read: http://www.dslrbodies.com/newsviews/whither-nikon.html

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Sailin' Steve

The Nikon FF D600/D610 will have more of an impact than m4/3 on the top end DX bodies. Even if Olympus priced the E-M1 the same as the D7100, people are just more comfortable buying a camera from the two big names (Canon and Nikon). The fact that retailers don't really push m4/3 doesn't help either.

I don't think it's as bad as Thom paints it, but FF is not for everyone as it pushes gear prices up and makes for a heavy kit to lug about if one takes along multiple lenses. On the other hand, the D7100 is, however, still a fine camera for its price and Nikon has some quality, reasonably affordable lenses to compliment it.

But, I think Thom's correct on Christmas sales: the D7100 is now yesterday's news while the E-M1 is fresh and packs in a lot of features (further improved 5-axis IBIS in particular). It also appears to have closed the gap significantly on tracking, and can now fast AF with such great and affordable lenses as the 12-60mm f2.8-4 and 50-200mm f2.8-3.5. As he notes, combine the E-M1 with the fast primes and you also have the perfect small and light (only marginally larger and heavier than the E-M5) pro-build kit that you can easily take anywhere.

Many were taken by surprise by how well the E-M5 sold and that it won DPR's reader's choice award. Had Olympus priced the E-M1 to match the D7100, I think they'd have another runaway success on their hands this holiday season. People do read reviews and don't have to see the cameras in a big box store to buy them, as the E-M5 proved.

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Sailin' Steve

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