Will Olympus finally take video seriously w/ EM-1?

Started Aug 28, 2013 | Discussions thread
Pixnat2
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It's very clear now: Olympus won't focus on video!
In reply to SHood, Sep 19, 2013

SHood wrote:

It doesn't look like Olympus will improve video.

http://www.bestmirrorlesscamerareviews.com/2013/09/18/the-om-d-e-m1-new-pro-lenses-and-2014-an-interview-with-olympus-europe/

"We are concentrating on priority matters, specifically establishing nice still image quality. This is our priority as a camera manufacturer and our reputation on the market is for still. So, that’s one of the reasons. But there is another matter because even if we go in the direction of video, Panasonic already has really nice MFT cameras for video. We like to show the total possibility of the entire MFT line-up, and if we start to focus on video capabilities, it may be misleading to the market. They may think that MFT is only suitable for video and we don’t want to give that impression."

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Great finding, thank you for sharing!

Now all moaners and whiners read this and put in in your head : Olympus has no interest in video. They don't have a Pro Camera video division like Panasonic, so they have zero interest on this market. They put video in their camera because they have to (like Fuji and Pentax), but they won't go in the Panasonic and Sony territory.

The best part is : "if we start to focus on video capabilities, it may be misleading to the market"

I completely agree. Despite a vocal minority of whiners who cry everytime there isn't a feature in a camera, Olympus users are still mainly stills shooters with minimal interest in video.

Their goal is to attract CaNikon photographers in the m4/3 system, and given the E-M1 buzz and coverage (despite it's subpar video features...), they could well succeed. And like Terada said, Panasonic has already nice MFT cameras for video.

Want serious video? Buy Panasonic. That's clear once and for all!

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