Apple should buy Nikon's consumer/prosumer DSLR business

Started 10 months ago | Discussions thread
Houseqatz
Forum MemberPosts: 74Gear list
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Re: Apple should buy Nikon's consumer/prosumer DSLR business
In reply to Basalite, 10 months ago

Basalite wrote:

Houseqatz wrote:

Not nikon.. Sigma. apple has a history of buying smaller companies who demonstrate a great deal of skill or creativity, but lack that brand name appeal. Not that sigma lacks appeal, but many of the people i encounter are unaware that they manufacture a dslr at all. their product line is already streamlined, and would require very little in the way of appleizing to make them fit in with the minimalist apple aesthetic.
if apple is going to enter into the video sphere, they would benefit from sticking to a video-centric company to put their resources into

The better part of Sigma to buy would be Foveon to get access to that sensor, especially if it can be improved to allow for much better low light photography.

That's really what i was aiming for, but getting the whole set of skills; sensor design/implementation, camera body design/manufacturing, lens design/manufacturing.  Unlike an Apple:Nikon merger, which would be like cool bc because two giants would be coming together, but not so cool bc there isn't really enough room for both to exist as one. An Apple:Sigma merger would benefit both enormously, by giving apple access to sigma's wealth of technology and expertise, and sigma gaining access to a marketing team that can STILLmanage to sell mp3 players.

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