PIX 2015

HEY OLYMPUS! I’m irritated as %@&#!!!

Started Sep 14, 2013 | Discussions thread
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In reply to 3DrJ, Sep 16, 2013

3DrJ wrote:

In other words, introductory rebates are a separate issue. Thing is, some kind of rebate is offered in each region, and the items have a retail value that is approximately equal.

In N. America, it's the MMF3 or FL300R, retail price of these is ~$200. But the HLD7 also retails for $200. All 3 are worth about the same. Which accessory qualifies for rebate does NOT change the overall price, or value received.

But the retail value and COST to Olympus are two different things. Both MMF-3 and FL-300R are relatively high-volume products with marginal cost of below $5 and their very low R&D costs distributed between probably tens of thousands of copies over the life of the products. Giving them on $1,400 costs them $5.HLD-7 is a low-volume product just for this particular body, probably just a couple of thousands of them (if that many) will ever be sold separately (so all R&D and tooling will have to be divided by those couple thousands), and even marginal cost is obviously higher due to precision assembly needed, and that high cost is recouped only if you include it in the introductory price of the body and distribute with it to build up some volume. Of course they decided to include it in the price in market with higher price tolerance (otherwise body price in the US would be $1,600 or so).

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