More specs on ILC-3000

Started Aug 25, 2013 | Discussions thread
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ILC-3000 cheaper to make
In reply to captura, Aug 26, 2013

Think of it as an a37 without the pellicle or the separate PDAF module.

It is cheaper to build than competing DSLRs from Canon/Nikon/Pentax.

IBIS allows Sony to make cheap non-OS E-mount lenses for the ILC line. They will be affordable alternatives for NEX users as well. (Look at the Olympus 40-150 m43 lens. Cheap and light and optically quite decent)

My guess is that Sony has decided to attack the DSLR market from the bottom. The ILC-3000 is cheaper to make, so Sony can hold margin at low prices. To attack DSLRs it has to look like a DSLR, and it does! Expect to see this one at Costco.

Whether on-sensor PDAF is sorted out on the ILC-3000 is not critical. It is cheap and NEX level AF will be good enough. Later mid and up-market DSLRish E-mount cameras will need DSLR-level AF. Canon has shown it can be done with the 70D.

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