Nikon 1 - Nikon reconsidering?

Started Aug 8, 2013 | Discussions thread
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Abrak
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Nikon 1 - Nikon reconsidering?
Aug 8, 2013

I dont own a Nikon 1 system but I thought I would report Nikon's comments from their results presentation today.

This from a slide at the presentation....

Reconsider product planning of Nikon 1 (non-reflex camera). Nikon 1

represents the majority of sales volume reduction of 550,000

interchangeable-lens type digital cameras

Incidentally, I rather suspect that Nikon's claim that the Nikon 1 was responsible for the 'majority of sales volume reduction of 550,00' in their revised yearly forecasts should be taken with a pinch of something.

Total mirrorless sales globally last year were 3.9m in 2012. Nikon 1 was the best selling mirrorless in Japan in 2012 with about 11% market share. I doubt Nikon 1's market share for all mirrorless was over 15% or 600,000 units for the year (equivalent to only about 150,000 a quarter).

Of course mirrorless is off 18% in units terms in the first half of the year and presumably the Nikon 1 has fared worst than average.

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