PIX 2015

Thom Hogan: Nikon "Captain" of a "sinking ship" and failed to meet execs' goal Locked

Started Jul 31, 2013 | Discussions thread
Shop cameras & lenses ▾
This thread is locked.
Veteran MemberPosts: 6,827Gear list
Re: Thom Hogan: Nikon "Captain" of a "sinking ship" and failed to meet execs' goal
In reply to Mikhail Tal, Jul 31, 2013

You've completely missed the point of the article. Nikon's goal has been to beat Canon in market share for several years now, and it just might do it - but because the overall camera market, especially the point and shoot market, is shrinking precipitously. The "sinking ship" is the overall camera market; Thom's point is Nikon's goal is now essentially phyrric. EVERYBODY is sinking. Of what use is being top dog in a drowning pack?

Of more interest are his comments about the entire industry's misguided product marketing strategies.

This recent article in dslrbodies.com


captures the overall malaise, which is definitely not limited to just the DSLR purveyors. Until the camera industry wakes up and makes coherent product families that actually solve the changing photographic needs of the market rather than just fling spaghetti at a wall, there will be further bleeding.  Mirrorless and Reflex together - Canon and Sony and Oly as well as Nikon.

 mosswings's gear list:mosswings's gear list
Olympus XZ-1 Olympus Stylus 1 Nikon D90 Nikon D7100 Nikon AF-S DX Nikkor 18-105mm f/3.5-5.6G ED VR +5 more
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark post MMy threads
Color scheme? Blue / Yellow