I Want to Believe the Hype, But...

Started Jul 17, 2013 | Discussions thread
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Make it; Launch it; Fix it
In reply to Charlesn, Jul 20, 2013

Fuji uses a strategy of Make it; Launch it; Fix it.

First, get those good ideas into a real product, not just prototypes and vapor-ware.

Secondly, get it to market because technological progress/change comes very quickly.

Thirdly, fix any glitches and retroactively improve a product as much as possible and, simultaneously, be responsive to customers' concerns.

It seems to me that they are doing this very well. Quite frankly, I've never had a camera (in almost 60 years of photographing stuff) that was this responsive to their customers. Kudos to Fuji!

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