Adding context and perspective to the MILC discussion

Started Jul 10, 2013 | Discussions thread
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Adding context and perspective to the MILC discussion
Jul 10, 2013

Once you remove the gearheads and photo enthusiasts from the mix, most people only buy a new camera when their old one breaks down. So camera makers need to create some sort of reason for the mass market to replace perfectly good cameras.

Every once in a while there really IS some sort of huge technology leap that makes a new product SO MUCH BETTER than the old one, that people go out in droves to replace the old product even though it still works perfectly.

Examples of this are....

  • Cordless phones completely replaced corded phones
  • LCD TV's and monitors completely replaced CRT TVs and monitors
  • DVDs completely replaced VHS tapes
  • MP3 players completely replaced cassette players
  • Digital cameras almost completely replaced film cameras

Taking the mirror out of an ILC camera just isn't one of these things.

It is a much more subtle change, and is only seen as a big advantage by some people. The camera still performs the same function with roughly the same quality results.

And besides that... most people don't even own, need or want ILCs. This is a market niche in itself.

So MILC becomes a hard sell.... especially when the new product costs more than the old product does.

Yes... it is smaller than a DSLR. But it is still larger than a compact camera or a cameraphone.

Yes... it is more convenient to carry, but a camera phone is even more convenient. And, it costs quite a bit more to buy than the consumer grade DSLR or the high end P&S camera. Especially after you add a few lenses.

In order to create a new product that will replace an old one, there needs to be a HUGE and TANGIBLE improvement in quality, convenience, utility, or cost.... and that just will not happen in this case.

At best, you could call MILC cameras an improvement for only a select group of customers. Those customers for whom size and weight are paramount, and who demand "DSLR type quality and controls."

For everyone else, it is just another type of camera.

This whole MILC camera thing might be a big deal in the photo enthusiast world, but to everyone else it is just a minor change with very little relevance or consequence for them.

It becomes like 3D TV. Something that a few people will think is great, and most people will think is pretty useless.

I am one of those people who think it's a big deal. But I know I am in a small minority of the overall market.

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