Why Olympus is the best camera brand

Started 9 months ago | Discussions thread
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Mikhail Tal
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Why Olympus is the best camera brand
9 months ago

Because unlike every other major brand, they know they're not going to make a profit, they don't try to make a profit, and they don't try to rip off the customer with cheaply made low quality gear just to save on production costs. Olympus is like the everyman's Leica, more interested in their stellar reputation for impeccable quality cameras and lenses than they are for bragging about inflated sales totals. Their real moneymaking business is medical imaging but they have a proud tradition of producing high-end cameras and lenses back to the film days that they are determined to live up to no matter if it is a small expense to them. And what's more, Olympus is most of all concerned with what features and specs photographers really want in a camera, even at the midrange and entry level for interchangeable lens cameras not what some sleazy marketing team tells them will fit well into a sales pitch to weekend window shoppers. Those people are the lifeblood of Nikon and Canon's business so they must design their mass market products around those people's interests. Olympus on the other hand is more interested in protecting their reputation with real photographers, and that couldn't be clearer when evaluating products such as the OM-D E-M5 and the 75mm f/1.8.

When cellphone cameras eventually wipe out the small-sensor compact market entirely, that's going to be a real problem for, say, Nikon, which simply can't afford not to make a sizable profit selling cameras. Olympus, on the other hand, already can see the writing on the wall and is significantly scaling down its compact camera lines in anticipation of the switch to cell phones. It could not be more clear that Olympus is committed first and foremost to the interests of photographers

Olympus OM-D E-M5
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