More on Olympus and Breakeven

Started Jun 13, 2013 | Discussions thread
Eamon Hickey
Veteran MemberPosts: 3,102
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numbers are for Japan only
In reply to marike6, Jun 15, 2013

marike6 wrote:

Nikon, on the strength of the Nikon 1, has managed the fourth position worldwide for Mirrorless camera sales (See link below).

Just a small, but important point on the numbers: they are for the Japanese market only. They are not "worldwide". BCN is a Japanese market research firm, and the Petapixel story clearly states at the beginning that the sales numbers BCN reported are for Japan only. Unfortunately, the story goes on to discuss the numbers without reiterating that fact, and it's easy to forget.

It's important to keep this in mind because the Japanese home market is often a relatively bad reflection of the worldwide market. You can't make safe assumptions about global market performance based on Japanese market statistics.

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