Hasselblad is finally shipping the 'Lunar'.

Started Jun 11, 2013 | Photos thread
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Hasselblad is finally shipping the 'Lunar'.
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Initially there will be three Hasselblad-branded lenses, all of which are created by Sony: a 16mm pancake and 18-55 and 18-200 zooms. The Lunar includes the 18-55mm lens and is priced at $6995/£5280.

http://www.dpreview.com/news/2013/06/10/hasselblad-lunar-now-shipping

Looks to me like it belongs in a '59 caddy with tail fins and cow horns.

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